FitMoney

96% of parents and 88% of students agree that financial literacy is the #1 life skill, yet only 30% believe they are being adequately prepared to make some of life's most important decisions. FitMoney was founded by parents and educators to teach children the financial literacy skills needed to take charge of their financial futures.

FitMoney is a philanthropic nonprofit who provides free, unbiased financial literacy programs to help K-12 students develop life skills for a financially fit future.  Research shows that financial behaviors are formed in children by the age of 7, therefore it is critical to begin teaching financial literacy starting in kindergarten and reinforcing yearly. FitMoney is one of the only programs that starts before financial habits are formed. FitMoney's unbiased K-12 financial literacy curriculum is free and accessible for all. We provide resources and tools for teachers and classrooms and new digital courses and games for learning beyond the classroom. Building financially fit communities that adopt sound financial habits, take full advantage of college savings and retirement programs, and control their financial outcomes benefits us all.

FitMoney is a Charity participating in the NASCAR Day Giveathon 2023 a Giving Day event, presented by The NASCAR Foundation.