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Created in honor of the 75th Anniversary of NASCAR, the NASCAR Day Giveathon is a joint effort between NASCAR and The NASCAR Foundation to provide much needed funds to the communities where we live, work and race.
The NASCAR community’s day of online giving will be a 75-hour period which provides an easy and fun way for our racing community to support local nonprofits.
NASCAR Day Giveathon starts Tuesday, May 16 at 5:00pm ET and ends Friday, May 19 at 8:00pm ET. 75 hours of giving in honor of the 75th Anniversary of NASCAR.
Our goal = raise as much money and awareness as we can for local nonprofits in one spectacular giving day
Qualified non-profit organizations sign up to participate in the online day of giving. The non-profit organization solicits donations from their supporters on the NASCAR Day Online Giving Platform which has a peer-to-peer capability of asking for donations. The non-profits keep 75% of all funds raised. No out-of-pocket expenses will be incurred by the non-profit organization.
Non-profit organizations will harness the extensive publicity that NASCAR will put behind the campaign. They will benefit from the marketing power, energy, publicity, and branding that this national campaign will provide.
Non-profit organizations will benefit financially from additional incentives and prize pools which NASCAR will secure on behalf of the non-profits. This provides the potential for additional funds and donors above and beyond what each charity raises from their own supporters.
NONE! The non-profit will pay not out of pocket fees. The NASCAR Foundation will retain 25% of funds raised to underwrite the following:
- all credit card processing fees
- online donation platform/portal
- marketing support for the campaign
- management of the campaign
- purchase and fulfillment of incentives, and prizes giveaways
To be eligible to participate non-profit organizations must be a qualified as a tax-exempt 501(c)(3) public charity. Priority will be given to charities that reside within a 100-mile radius of NASCAR sanctioned track venues.
In order to participate, your organization must register and complete all the necessary steps for verification no later than Monday, May 1, 2023.
Additional information you will need to verify your nonprofit status will include:
- A copy of our organization’s 501(c)(3) determination letter
- A copy of your organization’s most recent Form 990
If you still have questions, please email us at email@example.com for further information.